[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.cherra.cz\/co-vse-urcuje-modni-trendy\/#Article","mainEntityOfPage":"https:\/\/www.cherra.cz\/co-vse-urcuje-modni-trendy\/","headline":"Co v\u0161e ur\u010duje m\u00f3dn\u00ed trendy","name":"Co v\u0161e ur\u010duje m\u00f3dn\u00ed trendy","description":"O m\u00f3du se zaj\u00edm\u00e1me v\u00a0n\u011bjak\u00e9 form\u011b v\u0161ichni, a\u0165 u\u017e chceme nebo ne. Jen m\u00e1lokdo jde nap\u0159\u00edklad do divadla \u010di na n\u011bjakou akci v\u00a0tepl\u00e1k\u00e1ch, by\u0165 jsou rozhodn\u011b pohodln\u00e9. V\u00edme v\u0161ak, \u017ee … ","datePublished":"2023-08-28","dateModified":"2023-08-28","author":{"@type":"Person","@id":"https:\/\/www.cherra.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.cherra.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/670235c08005d2f1b80a3d56a421809661de47ce0289bd1c93d0120f6ef211a4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/670235c08005d2f1b80a3d56a421809661de47ce0289bd1c93d0120f6ef211a4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"cherra.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.cherra.cz\/wp-content\/uploads\/modeling1_10.jpg","url":"https:\/\/www.cherra.cz\/wp-content\/uploads\/modeling1_10.jpg","height":0,"width":0},"url":"https:\/\/www.cherra.cz\/co-vse-urcuje-modni-trendy\/","about":["M\u00f3da"],"wordCount":450,"articleBody":"O m\u00f3du se zaj\u00edm\u00e1me v\u00a0n\u011bjak\u00e9 form\u011b v\u0161ichni, a\u0165 u\u017e chceme nebo ne. Jen m\u00e1lokdo jde nap\u0159\u00edklad do divadla \u010di na n\u011bjakou akci v\u00a0tepl\u00e1k\u00e1ch, by\u0165 jsou rozhodn\u011b pohodln\u00e9. V\u00edme v\u0161ak, \u017ee bychom t\u00edm neud\u011blali zrovna nejlep\u0161\u00ed dojem \u2013 a to je pro soci\u00e1ln\u00edho \u017eivo\u010dicha, jak\u00fdm \u010dlov\u011bk je, velmi d\u016fle\u017eit\u00e9. Proto se v\u017edy zaj\u00edm\u00e1me, jak\u00e9 oble\u010den\u00ed je pro danou ud\u00e1lost p\u0159ijateln\u00e9.\u00a0\u00a0To se ov\u0161em v\u00a0pr\u016fb\u011bhu \u010dasu m\u011bn\u00ed. Zkuste nap\u0159\u00edklad p\u0159ij\u00edt jako mu\u017e do kina s\u00a0napudrovanou parukou, v\u00a0pestr\u00fdch \u0161atech a bot\u00e1ch s\u00a0vysok\u00fdmi podpatky. Pohled\u016fm ostatn\u00edch se rozhodn\u011b nevyhnete, a p\u0159itom pr\u00e1v\u011b toto byl ten ide\u00e1ln\u00ed od\u011bv do spole\u010dnosti je\u0161t\u011b p\u0159ed p\u00e1r stovkami let, co\u017e je z\u00a0historick\u00e9ho pohledu pouh\u00e9 mrknut\u00ed oka. Je tedy zaj\u00edmav\u00e9 se pod\u00edvat, kdo a jak vlastn\u011b tyto trendy ur\u010duje. Je to toti\u017e jinak, ne\u017e by se n\u00e1m mohlo na prvn\u00ed pohled zd\u00e1t.\u00a0V\u00a0prvn\u00ed \u0159ad\u011b je pot\u0159eba \u0159\u00edci, \u017ee to rozhodn\u011b nejsou lid\u00e9, u kter\u00fdch se zkr\u00e1tka v\u00a0pr\u016fb\u011bhu \u010dasu m\u011bn\u00ed preference a cht\u011bj\u00ed prost\u011b a jednodu\u0161e zm\u011bnu. To je naivn\u00ed, nebo\u0165 je jasn\u00e9, \u017ee v\u00fdrobci a prodejci oble\u010den\u00ed mus\u00ed zm\u011bny trend\u016f p\u0159edpov\u00eddat s\u00a0n\u011bkolikam\u011bs\u00ed\u010dn\u00edm p\u0159edstihem, aby v\u0161e bylo v\u00a0obchodech ve chv\u00edli, kdy se nov\u00fd trend do spole\u010dnosti dostane. Proto je jasn\u00e9, \u017ee nen\u00ed mo\u017en\u00e9 to nechat pouze na lidech. Ti se naopak mus\u00ed ovliv\u0148ovat t\u00edm, co se v\u00a0m\u00f3dn\u00edm pr\u016fmyslu d\u011bje.\u00a0\u00a0Proto je jasn\u00e9, \u017ee je za t\u00edm n\u011bco jin\u00e9ho. A jsou to p\u0159edev\u0161\u00edm m\u00f3dn\u00ed n\u00e1vrh\u00e1\u0159i a majitel\u00e9 pr\u016fmyslu, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed klasick\u00e9 metody propagace. Nap\u0159\u00edklad nov\u00e9 trendy nejprve ukazuj\u00ed v\u00a0pozitivn\u00edm sv\u011btle v\u00a0r\u016fzn\u00fdch m\u00e9di\u00edch, a\u0165 u\u017e je to televize, internet, \u010di nejr\u016fzn\u011bj\u0161\u00ed nejen m\u00f3dn\u00ed \u010dasopisy. D\u00edky tomu se nov\u00fd styl dostane do pov\u011bdom\u00ed lid\u00ed, kte\u0159\u00ed n\u00e1sledn\u011b budou mnohem v\u00edce naklon\u011bni tomu si dan\u00fd typ oble\u010den\u00ed koupit.\u00a0Je to pom\u011brn\u011b jednoduch\u00e1 strategie, av\u0161ak nelze ne\u017e p\u0159iznat, \u017ee funguje. P\u0159in\u00e1\u0161\u00ed tak v\u0161em \u010dl\u00e1nk\u016fm v\u00a0tomto \u0159et\u011bzci velk\u00e9 mno\u017estv\u00ed pen\u011bz, co\u017e je to, co je hlavn\u00edm c\u00edlem toho v\u0161eho. A je tomu tak bez ohledu na to, co si z\u00e1kazn\u00edci mysl\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co v\u0161e ur\u010duje m\u00f3dn\u00ed trendy","item":"https:\/\/www.cherra.cz\/co-vse-urcuje-modni-trendy\/#breadcrumbitem"}]}]